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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead Scoring and Management | - Describe the Lead Scoring model - Describe Sales Tools and integration with CRM - Configure scoring rules and thresholds |
| Topic 2: Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
| Topic 3: Forms and Landing Pages | - Create and style landing pages - Create and configure forms and form processing steps - Describe progressive profiling and data lookups |
| Topic 4: Campaigns | - Use Program Canvas and Program Builder - Describe Campaign types and Canvas elements - Configure Campaign workflow and decision logic |
| Topic 5: Segments | - Evaluate segment performance - Create and configure shared and static segments - Use filters and comparison fields |
| Topic 6: Reporting and Analysis | - Use Insight for data analysis and visualization - Describe key reports and dashboards |
| Topic 7: Email and Email Deliverability | - Create and configure email assets - Configure and review email deliverability tools (Insights, Analyzer) - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) |
| Topic 8: Eloqua Fundamentals | - Describe security and user management - Explain the contact model and data structure - Describe Eloqua's role in CX and the key modules |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
1. Which of the following is a step in creating a program in Oracle Eloqua's Program Builder?
A) Defining the target audience
B) Generating campaign reports
C) Setting up a registration form
D) Designing the email template
2. Which of the following is a key configuration requirement of closed-loop reporting in Oracle Eloqua?
A) Creating email campaigns with dynamic content
B) Enabling tracking scripts on web pages
C) Integrating Eloqua with third-party CRM systems
D) Adding HTML forms to landing pages
3. Which of the following elements can you customize on a landing page in Oracle Eloqua?
A) All of the above
B) Font style
C) Background color
D) Header image
4. Which of the following best defines 'Eloqua AI'?
A) The machine learning capabilities in Eloqua.
B) The automated email delivery feature in Eloqua.
C) The social media marketing features in Eloqua.
D) The data analytics functionalities in Eloqua.
5. Which option best describes what happens when a contact unsubscribes from an email via the Oracle Eloqua Preference Center?
A) The contact will continue to receive emails, but they will be marked as 'unsubscribed'.
B) The contact will no longer receive any emails from the organization.
C) The contact will be automatically removed from the contact database.
D) The contact will receive a confirmation email upon unsubscribing.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |
