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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| IBM SPSS Predictive Analytics Overview | - Introduction to IBM SPSS predictive analytics solutions - Core capabilities and product positioning - Business value of predictive analytics in enterprises |
| Sales Positioning and Value Proposition | - Identifying customer use cases and requirements - Competitive positioning and differentiation - Mapping IBM SPSS solutions to business problems |
| Sales Methodology for IBM SPSS Solutions | - Customer pain point identification - Solution mapping to business outcomes - Value-based selling and objection handling |
| Industry Applications | - Fraud detection and risk analysis - Customer analytics and segmentation - Marketing optimization and campaign analytics |
| Predictive Analytics Use Cases | - Forecasting and predictive modeling - Decision support and operational optimization |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Question 1
Which organization is the best prospect for SPSS Statistics?
A. A research group looking to craft multi-channel surveys.
B. A government institution looking to validate policy assumptions.
C. An insurance company looking for new ways to retain profitable customers.
D. A retail chain looking to build predictive models.
Question 2
A research group is looking to branch out from their traditional paper surveys into other technologies. What is NOT one of the many survey types supported in SPSS Data Collection?
A. In person
B. Interactive voice response
C. Text message
D. Smartphone application
Question 3
Which type of model in SPSS Modeler is BEST suited for making categorical predictions of future outcomes?
A. Classification
B. Anomaly detection
C. Segmentation
D. Association
Question 4
Which SPSS capability is best suited for a retailer looking to discover the most effective product combinations?
A. Market Basket Analysis
B. Campaign Insight and Offer Optimization
C. Predictive Maintenance
D. Customer Retention and Growth
Question 5
What is NOT a major competitive differentiator in the value proposition of SPSS Decision Management?
A. Real time scoring service
B. Publishing analytical reports
C. Centralized analytical content repository
D. Web-based framework
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
