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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Coremetrics
B) Unica
C) WebSphere Commerce
D) Sterling Commerce

2. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) They feel interactive marketing is not appropriate for their business.
B) Existing systems and data are too disparate.
C) Uncertain ROI.
D) Cost is too high.

3. What customer value is delivered with holistic inventory visibility?

A) Reducing supply chain costs.
B) Incorporating customer sentiment into the order process.
C) Fulfilling orders via inventory in-transit.
D) Providing only the best quality products.

4. Which of the following complete the sentence; Smarter Commerce Offerings

A) can be deployed together, or independently, based on business need
B) must be deployed in conjunction with each other for maximum benefit
C) may not be deployed in conjunction with existing ERP systems
D) must be deployed in a prescribed order, based on technical requirements

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Unica, Coremetrics, SPSS, Cognos.
C) Web browser, mobile applications, social platform, data mining.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

Solutions: