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How One Can Weave Success?
Like any other exam, passing the Microsoft MB-220 validation also demands a better hold of exam content that can only be gained if quality material is by the test-takers’ side. Of course, the vendor is the first option to look upon. Microsoft, in particular, provides a wide range of free and paid training sessions, e.g. gratis training classes are lessons divided into 15 comprehensive modules and are dubbed as Set up Dynamics 365 Marketing and Configure Advanced Settings, Work with Core Features in Dynamics 365 Marketing, Manage Events in Dynamics 365 Marketing, and Analyze Insights in Dynamics 365 Marketing. All of these lessons align with the intermediate-level content and cater to the roles of business users along with administrators. Candidates interested in in-depth learning can go for a paid instructor-led training course, titled Course MB-220T00-A: Microsoft Dynamics 365 Marketing. In general, it is a four-day-long session throwing light on concepts like managing marketing content, templates and integrations, and creating as well as managing leads. During such training, candidates will develop the subsequent skill areas:
- Making use of segments;
- Dealing with the highest-level settings;
- Monitoring leads, etc.
- Commencing customer journeys;
- Learning to work with marketing content;
- Analyzing surveys;
Apart from these, for assured success, it is important to have good quality books. This will enforce self-learning and make the candidate exam-ready in no time. Amazon is the ideal destination to find out some viable options like ‘Deep Dive into Microsoft Dynamics 365 Marketing’ by Divimson Rennip Publications. More so, Fundamentals & Essentials of Microsoft CRM: Overview of Microsoft Dynamics 365 by Ajhonikin Publications is another most-approved pick for self-study. It covers multiple functional modules, such as project service, sales, marketing, service, and field service thoroughly.
How to Register For Exam MB-220: Microsoft Dynamics 365 Marketing?
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What career prospects are associated with this associate-level certification?
After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:
- Software Engineer
- Enterprise Architect
- IT Manager
- Business Analyst
- IT Site Support Technician
This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing settings and org units - Manage marketing users and teams - Set up marketing configurations - Configure marketing resources and assets |
| Manage Leads and Scoring | 10-15% | - Implement lead scoring rules - Create and configure lead scoring models - Manage lead lifecycle stages - Automate lead qualification and distribution |
| Create and Manage Customer Journeys | 15-20% | - Set up branching and conditions - Design and create customer journeys - Configure journey tiles and triggers - Analyze journey performance |
| Set up Marketing Forms and Pages | 15-20% | - Implement progressive profiling - Configure form and page elements - Create and publish marketing forms - Create and publish marketing pages |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage contacts - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage companies |
| Analyze Insights and Manage Events | 10-15% | - Manage event webinars and waitlists - Review marketing insights and analytics - Set up event registration and sessions - Create and manage marketing events |
| Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Configure email settings and delivery - Implement email Personalization and dynamic content - Preview, test, and validate emails |
| Manage Segments and Target Audiences | 10-15% | - Create and manage static segments - Create and manage dynamic segments - Use segment insights - Build segment queries and filters |
