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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
| Topic 2: Subscriber and Data Management | 26% | - Configure segmentation tools - Import and manage subscriber data - Design and configure Data Extensions - Troubleshoot send and data issues |
| Topic 3: Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Automation Studio - Build solutions in Journey Builder |
| Topic 4: Content Creation and Delivery | 24% | - Create and customize email content - Select appropriate tools for sending - Configure send settings - Manage and organize campaign content |
| Topic 5: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
- A. Ensure the Contact entry mode is No re-entry
- B. Use the Update Contact a:
- C. A Utilize exit criteria for the journey.
Correct Answer: C 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
- A. Filter Data Activity
- B. SQL query activity
- C. Random Data Extension
Correct Answer: C 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?
- A. Ensure the Contact entry mode is No re-entry
- B. Use the Update Contact a:
- C. A Utilize exit criteria for thejourney.
Correct Answer: C 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Create one Entry Source for each messaging channel.
- B. Send both email and SMS to ensure subscribers get NTO's messages.
- C. Ensure preferred channel is available in subscriber data.
Correct Answer: A 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Implement an SAP with Private Domain and a Dedicated IP.
- B. Request a Private Domain to leverage SPF and DKIMauthentication.
- C. Request three Dedicated IPs to spread out the sending volume.
Correct Answer: A 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
