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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management and Segmentation | 20% | - Data modeling
|
| Topic 2: Discovery and Requirements | 15% | - Gather business requirements
|
| Topic 3: Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Topic 4: Analytics and Reporting | 15% | - Standard reports and dashboards
|
| Topic 5: Content and Messaging | 15% | - Multi-channel messaging
|
| Topic 6: Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters has several business units (BUs) used to segment geopolitical regions. Each BU uses business data like Product & Support information that is consistent across all regions.
What ' s the most efficient way to configure or ingest their data?
- A. Import common data into Shared data extensions from the top-level BU.
- B. Create regional specific copies of the required data in each BU for faster email sends.
- C. Use CustomObjectData API to synchronize data across regions.
- D. Provision Data Manager Roles so users can see all of the data across all BUS.
Correct Answer: A 🗳️
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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- B. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- D. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a New case in Service Cloud.
Correct Answer: A 🗳️
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Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2,500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2,500 contacts?
- A. Query Activity
- B. Verification Activity
- C. Script Activity
- D. Stop Activity
Correct Answer: B 🗳️
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A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?
- A. Run a SQL Query at 12:30 a.m. to create a suppression list.
- B. Run an Import Definition at 12 a.m. to create a suppression list.
- C. Create a BLOCKOUT window within the Journey ' s SMS Activity.
- D. Create a Journey Goal to exit subscribers from the journey.
Correct Answer: C 🗳️
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Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.
Where should they connect the data?
- A. Contact Configuration
- B. Entry Source Data Extension.
- C. Data Relationships
- D. Data Designer
Correct Answer: D 🗳️
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