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DMI PDDSP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Channel and Communications Strategy | - Omnichannel strategy development - Owned, earned, and paid media planning |
| Topic 2: Planning and Implementation | - Campaign planning frameworks - Resource and budget allocation |
| Topic 3: Performance Measurement and Analytics | - KPIs and performance tracking - Data-driven optimization |
| Topic 4: Digital Strategy Foundations | - Digital transformation concepts - Strategic marketing principles |
| Topic 5: Customer Insights and Research | - Audience segmentation and personas - Market and competitor analysis |
| Topic 6: Governance and Optimization | - Continuous improvement processes - Digital governance frameworks |
