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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Performance Optimization | - Optimization techniques
|
| Bidding and Budgeting | - Smart bidding strategies
|
| Display Advertising Fundamentals | - Understanding Google Display Ads ecosystem
|
| Campaign Setup and Targeting | - Audience targeting strategies
|
| Ad Formats and Creative Optimization | - Responsive display ads
|
Google Display Exam Practice Test Sample Questions:
Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?
- A. AdWords Auction
- B. YouTube Homepage
- C. Partner Watch Pages
- D. YouTube Run-of-Site
If you are planning a reservation for the YouTube masthead, you'll need to create media that fits the space for the full-width of the YouTube homepage. What size should your media be for the full-width masthead?
- A. 960x250 pixels
- B. 900x300 pixels
- C. 800x200 pixels
- D. 750x125 pixels
Ben has created 60 videos for YouTube that he uses to promote his software training company. The
videos are not promoted videos, but they are advertisements, informative sessions, and free computer lessons that he has published on YouTube. Ben would like to use YouTube Insight. How can he access this tool?
- A. Ben can download YouTube insight from the YouTube homepage, choosing applications, and then the YouTube Insight application.
- B. Ben can use YouTube insight by click his account name in YouTube, then choosing Insight.
- C. Ben can use YouTube insight for all of his videos if he will make one video a promoted vide o.
- D. Ben cannot use YouTube insight because his videos are not promoted videos.
You are using YouTube Insights to review how well your videos have been performing. One of the metrics you are reviewing is called "below the line" for your video. What does the below the line metric tell you about your video?
- A. Below the line lets you see what mouse activity a user is doing while your video is playing (such as scrolling or navigating to other videos).
- B. Below the line indicates that users did not like this portion of the video as much as the rest of the video on average.
- C. Below the line lets you see data for either an individual video or aggregated data for all the videos uploaded by a particular user.
- D. Below the line indicates that users liked this portion of the video more than the rest of the video on average.
Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?
- A. Remarketing
- B. Contextual targeting
- C. Internet category marketing
- D. Keyword targeting
