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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration and Governance	20%	- Manage integrations with Marketing Cloud - Implement data governance policies - Monitor system health and troubleshooting - Configure system settings and preferences - Understand compliance and security considerations - Manage user roles and permissions
Topic 2: Overview and Key Concepts	12%	- Explain the difference between Real-Time and Batch modes - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components
Topic 3: Audience Management	16%	- Build audience criteria and filters - Use profile attributes and engagement scoring - Configure dynamic audience membership - Implement catalog-based recommendations - Create and manage segments
Topic 4: Implementation and Configuration	16%	- Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure user and visitor authentication - Configure campaign areas and zones - Set up data collection and event processing
Topic 5: Reporting and Analytics	12%	- Interpret engagement and conversion data - Create and customize reports - Navigate and use the Reports dashboard - Analyze campaign performance metrics
Topic 6: Campaigns and Experiences	24%	- Configure audience targeting and segmentation - Set up triggers and response handling - Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and test campaign variations - Create and manage campaigns

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?