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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Activation | 18% | - Campaign optimization and measurement - Campaign creation and execution - A/B testing setup and analysis - Open-time email campaigns - Mobile and server-side campaigns |
| Data Integration | 14% | - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration - Data flow management within and outside the platform |
| Segmentation | 18% | - Segment export and integration with Journey Builder - Segment creation and management - Segment rules, filters and goals configuration - Segment performance reporting and analytics |
| Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Sitemap | 18% | - Sitemap design and best practices - Web SDK implementation - Unified customer profile building - Catalog and page mapping - Content zones configuration |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
When should you define goals and filters?
A. Before launching a campaign that you want to measure against a goal or filter
B. After launching a campaign that you want to measure against a goal or filter
C. Over time, when you have something new you want to meausure
D. When you are reviewing campaign statistics for a published campaign
Question 2
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
A. Templates
B. Audiences
C. Recipes
D. Campaigns
Question 3
What is the purpose of defining content zones in the sitemap?
A. To ingest catalog information from the page
B. To specify the size of the content that will be used
C. To define where campaigns can render on a website
D. To report on web campaign performance
Question 4
What attribute and value is passed in the event API request for returning server side campaigns?
A. Server Side messages = 1
B. Server side are always returned
C. Source = Server
D. Server side = true
Question 5
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
A. Site Catalog
B. Datasets
C. ETL Feeds
D. Attribute Model
E. Site Architecture
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: A,D,E |




