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NEW QUESTION # 20
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- C. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- D. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
Answer: C
NEW QUESTION # 21
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
- B. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
- C. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- D. Create and send to a sendable data extension containing those needed fields using a query activity.
Answer: D
Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 22
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. Mobile Device ID
- C. Loyalty Program Number
- D. CRM ID
Answer: A,D
Explanation:
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM. Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5
NEW QUESTION # 23
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a centralized storage repository of data about objects or people
- B. A database of record is any database that contains subscriber data
- C. A database of record is system in which subscriber's status is maintained
- D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
Answer: A,C
NEW QUESTION # 24
A customer wants to create a mobile app that requires users to log in or register before accessing their dat
a. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. Newly registered users will create additional Contacts in Marketing Cloud.
- B. Existing users will create additional Contacts in Marketing Cloud.
- C. All mobile app users will create additional Contacts in Marketing Cloud.
- D. User device data is unavailable in Contact Builder for up to 24 hours.
Answer: A
NEW QUESTION # 25
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Triggered Send Definition
- B. Multi-Step journey with an API Event entry source
- C. Transactional Messaging API
- D. Single Send journey with an API Event entry source
Answer: A
NEW QUESTION # 26
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use exclusion lists for the send - excluding those that already were sent the email
- B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
- D. Use SQL Query to filter the audience into a new data extension that is upserted every day
Answer: B
Explanation:
Creating and enabling a BLOCKOUT window in MobileConnect can be used to prevent SMS messages from being sent during certain hours of the day. A BLOCKOUT window is a time period during which no messages are sent or received by MobileConnect, regardless of when they were scheduled or triggered. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_blockout_window.htm&type=5
NEW QUESTION # 27
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
- B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
- C. Salesforce Data Entry, SQL Query Activity, Task Activity
- D. API Event Entry, SQL Query Activity, Task Activity
Answer: A
Explanation:
To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_open.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_task_activity.htm&type=5
NEW QUESTION # 28
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
- A. %%vawp%%
- B. %%view_as_webpage%%
- C. %%view_email_url%%
- D. %%view_online%%
Answer: C
Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them to view the email online even if their email client does not support HTML. For more information on personalization strings, please see the documentation here: https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5.
NEW QUESTION # 29
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and user-initiated send.
- C. Create a scheduled daily automation that includes an import activity and user-initiated send.
- D. Create a triggered automation that includes an import activity and triggered send.
Answer: B
NEW QUESTION # 30
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Tracking Extract
- C. Send Log
- D. Data Views
Answer: C
Explanation:
A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5
NEW QUESTION # 31
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will email content be image-only with text overlaying images?
- B. Will image URLs be available publicly?
- C. What From Name will be used for these emails?
- D. How often will the layout of the content in a content area change?
- E. What is the maximum file size of the images being used?
Answer: B,D,E
NEW QUESTION # 32
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- B. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
- C. Upload data files to Marketing Cloud using SFTP instead of FTP
- D. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
Answer: D
NEW QUESTION # 33
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Automated Send
- B. Triggered Send
- C. Guided Send
- D. User-Initiated Send
Answer: D
NEW QUESTION # 34
Which two statements are correct about Send Logging? Choose 2 answers
- A. SQL Query Activities can reference Send Logs in combination with system data views.
- B. Send Log data extensions are archived automatically based on retention settings.
- C. A business unit can support up to three Send Logs.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: A,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 35
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- B. Use the WSProxy via SSJS to deploy the email after capturing form data.
- C. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- D. Use a Triggered Send Data Extension to capture form data and deploy the email.
Answer: D
Explanation:
To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm&type=5
NEW QUESTION # 36
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is a system in which a subscriber's status is maintained
- B. A database of record is a centralized storage repository of data about objects or people.
- C. A database of record is any database containing subscriber data.
- D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,B
NEW QUESTION # 37
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
- D. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
Answer: B
Explanation:
A File Drop Automation with a Verification Activity can be used to fulfill the requirement of sending an email to all contacts who have signed up for its newsletter, but have not joined its loyalty program. A File Drop Automation can be used to trigger an automation when a file is uploaded to the Marketing Cloud FTP. A Verification Activity can be used to check the number of records in the file and stop the automation if the file is empty. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_define_a_triggered_automation.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5
NEW QUESTION # 38
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