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- Multi-Channel Campaigns
- Partner Integrations
- Programs
- Responsys Data Model
- Campaigns/Forms
- Initial Configuration/Deliverability
- Integration: Interact Connect
- Creating and Managing Content
- Reporting
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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Programs | 10% | - Monitor and troubleshoot program flow - Test and publish programs - Design and build automation programs |
| Creating and Managing Content | 15% | - Personalization using built-in functions - Create and manage documents - HTML editing and responsive design - Dynamic content module configuration |
| Initial Configuration & Deliverability | 18% | - Domain branding and delegation - Conversion tracking implementation - Account setup and activation - Subscription management configuration |
| Responsys Data Model | 20% | - Manage supplemental tables and profile extension tables - Describe Responsys data model structure - Create and manage contact lists - Build filters, segment groups, and seed groups |
| Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Integration: Interact Connect | 15% | - Configure Connect data import jobs - Data Gateway setup process - Set up Contact Event Data (CED) exports |
| Campaigns and Forms | 17% | - Campaign dashboard settings - Manage categories and link tables - Create, test, and manage multi-channel campaigns - Design and publish responsive forms |
