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Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Data	- Lists and Data Extensions 1. Create Attributes 2. Sendable and Non-Sendable Data Extensions 3. Contact Builder Overview 4. Create and Manage Lists 5. Import Data into Data Extensions - Subscriber Data Management 1. Data Overview 2. Profile and Subscription Centers 3. Subscriber Concepts
Automation	- Marketing Automation 1. Automation Studio 2. Triggered Email Sends 3. Journey Builder Welcome Series 4. Data Import Automation 5. Email Drip Campaigns
Content	- Content Builder 1. Asset Management 2. Static Content Creation 3. Content Builder Overview 4. Content Blocks 5. Personalization Strings 6. AMPscript Fundamentals 7. Dynamic Content
Analysis and Reporting	- Performance Measurement 1. Standard Reports 2. Tracking Data 3. Automated Reporting
Sending	- Email Delivery 1. Bounce Mail Management 2. User-Initiated Sends 3. Unsubscribe Management 4. A/B Testing 5. Send Flow
Testing and Validation	- Quality Assurance 1. Approval Processes 2. Content Detective 3. Preview and Test Send 4. Validation Tools
Templates and Email Creation	- Email Development 1. Content Block Configuration 2. Button Content Blocks 3. Create Emails from Templates - Template Management 1. Content Area Configuration 2. Template Types 3. Locked Content Templates
Segmentation	- Audience Segmentation 1. Query-Based Segmentation 2. Drag-and-Drop Segmentation 3. Behavioral Segmentation

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A. NTO has fewer than 250,000 subscribers.
B. NTO needs flexible data storage.
C. NTO has fewer than 15 data points.
D. NTO is storing product and store data.
E. NTO will be using Journey Builder.

Question 2

Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A. Publication List
B. Filtered Group
C. List Detective
D. Smart Capture

Question 3

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A. Send Log
B. Data Filter
C. Subscriber Group
D. Web Collect

Question 4

Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

A. Create dynamic content with a SQL Query activity.
B. Create a template-based email using dynamic content.
C. Create a template and lock content In the template.
D. Create multiple versions of the email for loyalty and non-loyalty members.

Question 5

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

A. Mark First_Name as the Primary Key
B. Ensure the Nullable box is not checked for the First_Name field
C. Make "Valued Customer" the Default Value for the First_Name field
D. Fill in the source data with "Valued Customer" for each blank First_Name field

Solutions:

Question 1
Answer: B,D,E

Question 2
Answer: B

Question 3
Answer: D

Question 4
Answer: B

Question 5
Answer: C