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Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Topic 1: Testing and Validation	- Quality Assurance 1. Preview and Test Send 2. Approval Processes 3. Content Detective 4. Validation Tools
Topic 2: Analysis and Reporting	- Performance Measurement 1. Automated Reporting 2. Tracking Data 3. Standard Reports
Topic 3: Sending	- Email Delivery 1. A/B Testing 2. Bounce Mail Management 3. Unsubscribe Management 4. User-Initiated Sends 5. Send Flow
Topic 4: Segmentation	- Audience Segmentation 1. Query-Based Segmentation 2. Behavioral Segmentation 3. Drag-and-Drop Segmentation
Topic 5: Templates and Email Creation	- Email Development 1. Content Block Configuration 2. Button Content Blocks 3. Create Emails from Templates - Template Management 1. Locked Content Templates 2. Template Types 3. Content Area Configuration
Topic 6: Data	- Subscriber Data Management 1. Subscriber Concepts 2. Profile and Subscription Centers 3. Data Overview - Lists and Data Extensions 1. Create Attributes 2. Sendable and Non-Sendable Data Extensions 3. Create and Manage Lists 4. Import Data into Data Extensions 5. Contact Builder Overview
Topic 7: Automation	- Marketing Automation 1. Email Drip Campaigns 2. Journey Builder Welcome Series 3. Automation Studio 4. Data Import Automation 5. Triggered Email Sends
Topic 8: Content	- Content Builder 1. Content Builder Overview 2. Content Blocks 3. Personalization Strings 4. Static Content Creation 5. Asset Management 6. AMPscript Fundamentals 7. Dynamic Content

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

A data administrator is creating a new data extension to store product catalog dat a. Character length limit is specified for each field.
What are two benefits of ensuring field lengths are accurate? (Choose two.)

A. To optimize import process speed
B. To ensure data integrity
C. To save the data extension
D. To determine the correct data type

Question 2

A marketer needs a simple tool to create segments from the data stored in a data extension. How would you advise them?

A. Data Filters
B. Groups
C. Query Activities
D. Measures

Question 3

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Create a user-initiated email to send to the list of subscribers.
B. Using the Subscriber Preview tool, cycle through the list of subscribers.
C. Use the Test Send tool to trigger copies of the email.
D. Select the "Preview" tab within the Classic Content tool.

Question 4

A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?

A. Send the marketing team a link to the Subscriber Preview of the email.
B. Deselect the option to Enable System Generated Links in the Test Send.
C. Create a version of the email that does not include the unsubscribe link.
D. Send to a Test Data Extension via the Send Flow.

Question 5

Which segment can be manually refreshed under Actions? (Choose 2)

A. Filtered Group
B. Standard Data Extension populated by a Query
C. Filtered Data Extension
D. Random Group

Solutions:

Question 1
Answer: A,D

Question 2
Answer: A

Question 3
Answer: B

Question 4
Answer: D

Question 5
Answer: A,C