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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup and Administration | 20% | - User roles and permissions - Compliance and data governance - Account and workspace configuration |
| Topic 2: Interaction Studio Fundamentals | 20% | - Core capabilities and use cases - Solution overview and architecture - Platform navigation and interface |
| Topic 3: Data Integration and Management | 25% | - Data sources and identity resolution - Integration with Salesforce and Marketing Cloud - Sitemap configuration |
| Topic 4: Journey Design, Activation and Analytics | 15% | - Campaign activation and delivery - Customer journey design - Reporting, analytics and optimization |
| Topic 5: Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic - Content creation and personalization rules |
Salesforce Interaction Studio Accredited Professional Sample Questions:
How does a developer share web templates from one dataset to another?
- A. Deployment manager
- B. Clone
- C. Copy
- D. Download to zip file, upload zip file
Correct Answer: D 🗳️
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Third party segment
- B. Location-based segment
- C. Control group segment
- D. A/B test segment
Correct Answer: C 🗳️
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. XML
- C. JSON
- D. CSV
Correct Answer: A,C 🗳️
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Transaction ETL
- B. External email campaign events ETL
- C. Manual segment ETL
- D. ProductETL
Correct Answer: B 🗳️
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Referring sources report
- B. Visitor behaviour report
- C. Goal comparison report
- D. Goal completion report
Correct Answer: C 🗳️
