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Adobe AD0-E500 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business Practitioner Fundamentals | 14% | - Understand the roles and responsibilities of DSP users - Understand the fundamentals of DSP and programmatic buying - Identify platform components and terminology |
| Topic 2: Reporting and Measurement | 20% | - Set up custom reporting and dashboards - Understand attribution models and conversion tracking - Implement pixel-based and server-to-server tracking - Configure and interpret standard reports |
| Topic 3: Campaign Strategy and Management | 22% | - Develop campaign strategies aligned with business objectives - Manage targeting and audience segmentation - Implement budget allocation and pacing strategies - Create and configure campaigns, packages, and placements |
| Topic 4: Audience Targeting and Activation | 20% | - Apply frequency management and suppression tactics - Build and manage audience segments - Implement first-party and third-party data activation - Execute cross-device targeting strategies |
| Topic 5: Data Analysis and Optimization | 24% | - Apply optimization techniques to improve KPIs - Interpret campaign performance data and reports - Understand bidding strategies and algorithm optimization - Utilize reporting tools and custom metrics |
