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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Dynamite Sales Presentations | - Professional Delivery Techniques - Presentation Preparation - Elements of Successful Presentations - Proposal Writing and Formats |
| Marketing and Sales | - Recognizing Trends - Advertising and Networking - Brochures and Trade Shows - Strategies for Success - Developing a Marketing Plan - Market Research - Mission Statements - Defining Marketing |
| Body Language | - Facial Expressions and Gestures - Mirroring and Rapport Building - Professional Appearance and Etiquette - Personal Space and Posture |
| Basic Internet Marketing | - Online Advertising - Search Engine Optimization (SEO) - Internet Marketing Plan Development - Email Marketing |
| Building Relationships for Success in Sales | - Customer Focus and Influence Factors - Networking and Small Talk Skills - Relationship Selling Principles - Verbal and Non-Verbal Communication |
| Telemarketing | - Pre-call Planning and Scripting - Follow-up and Closing Techniques - Trust Building and Negotiation - Verbal Communication Skills |
| Branding | - Positioning, Name and Slogan Development - Visual Identity and Brand Experience - Brand Measurement and Analysis - Brand Definition and Strategy |
| Marketing with Social Media | - Metrics, Analytics and Damage Control - Social Media Strategy and Planning - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. - Social Media Fundamentals |




