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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Conversion Tracking and Attribution | - Conversion setup
|
| Google Analytics Integration | - GA4 and Google Ads linking
|
| Google Ads Reporting Tools | - Reporting interface
|
| Measurement Fundamentals | - Data interpretation basics
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?
- A. Alice can see from where people are clicking.
- B. Alice can see how good of a job she's doing.
- C. Alice can see when people are buying products.
- D. Alice can see which clicks are most valuable.
According to Google, the simplest type of conversion to track with Website Optimizer is visits to a conversion page. You can also track several other types of goals. Which of the following is NOT a goal you can track?
- A. IP address or domain visits
- B. Form submission
- C. Multiple types of conversions
- D. Time on page
Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
- A. On her home page
- B. On every page of her website
- C. On her Google Analytics destination URL
- D. On her index page
You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?
- A. Only with multiple campaigns can the store use the geographical locations.
- B. With multiple campaigns in one account you can set different daily budgets.
- C. Multiple campaigns allow the store to target multiple countries.
- D. Multiple campaigns will reduce the cost per click.
Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
- A. On her home page
- B. On every page of her website
- C. On her Google Analytics destination URL
- D. On her index page
