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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Audience data on past users is sent.
B) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
D) Only data on users that are seen on a go-forward basis is sent.
E) Uses a transparent 1x1 image pixel

2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That access to 3rd party data has been granted and that 1st party converters have been suppressed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

3. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
C) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
D) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
E) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.

4. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
D) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Native apps using BlueKai SDKs without web view
C) Hybrid apps using a web view
D) OTT box without web view
E) Native apps using BlueKai SDKs using web view

Solutions: