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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Responsys Data Model | - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model |
| Topic 2: Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
| Topic 3: Account Administration | - Manage user roles and permissions - Configure security and compliance settings - Monitor account usage and health |
| Topic 4: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Debug RPL syntax and logic - Implement dynamic content |
| Topic 5: Programs | - Monitor and optimize program performance - Design multi-step automation programs - Configure triggers, rules, and actions |
| Topic 6: Creating and Managing Content | - Use assets and templates - Implement personalization with RPL - Build responsive email and mobile content |
| Topic 7: Initial Configuration & Deliverability | - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Set global account and deliverability settings - Perform IP warm-up and ramp-up |
| Topic 8: Integration: Interact Connect | - Configure Interact Connect integration - Describe Data Gateway setup - Manage data synchronization |
| Topic 9: Multi-Channel Campaigns | - Manage cross-channel consistency - Configure subscription management - Set up email, SMS, and push campaigns |
| Topic 10: Campaigns and Forms | - Create and deploy marketing campaigns - Build and manage web/mobile forms - Configure conversion and tracking |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- B. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
- C. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
- D. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)
- A. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- B. Send carefully planned content to highly engaged recipients.
- C. Minimize complaints and bounces to establish a good reputation with each ISP.
- D. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- E. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
- A. Measure = Single Clicks, Sent Date = 3 days
- B. Measure = Unique Conversions, Event Date = 3 days
- C. Measure = Responders, Event Date = 3 days
- D. Measure = Responders, Interval = 3 days
- E. Measure = Total Clicks, Interval = 3days
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <<-- !~ -->
- B. <!-- and -->
- C. <#-- and -->
- D. <comment> and </comment>
Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
- A. The file to be imported should be located on your hard drive.
- B. The file to be imported should be located on anycloud server.
- C. The file to be imported should be on the SFTP server dedicated for Responsys.
- D. The file to be imported should be located in the Connect data warehouse in Responsys.
