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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Data Management & Integration | - Salesforce CRM Sync
|
| Administration & Governance | - User Management
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Lead Generation & Management | - Prospect Management
|
| Marketing Automation | - Scoring & Grading
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
- A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Correct Answer: B 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
- A. Unique submissions
- B. unique clicks
- C. Total submissions
- D. Conversions
Correct Answer: A 🗳️
What happens if a prospect is removed from a drip program and later added back?
- A. They will start the drip campaign again.
- B. They will skip the first step and move to the second step.
- C. Prospects can't be added to drip campaigns after they have been removed.
- D. They will resume the drip where they left off
Correct Answer: D 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
- A. Engagement dashboard
- B. Multi-Touch Attribution dashboard
- C. Account-Based Marketing dashboard
- D. Pipeline dashboard
Correct Answer: A 🗳️
Explanation: Only visible for TestPassKing members. You can sign-up / login (it's free).
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
- A. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
- B. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
- C. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.
- D. Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.
Correct Answer: C 🗳️
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