Salesforce MC-Con-201 dumps - in .pdf

MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 20, 2026
  • Q & A: 0 Questions and Answers
  • PDF Price: $888.00
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 20, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
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MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 20, 2026
  • Q & A: 0 Questions and Answers
  • Software Price: $888.00
  • Testing Engine

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Platform Setup & Governance13%- Domain authentication and authorization
  • 1. Domain authorization
    • 2. Branded and authenticated email delivery
      • 3. Self-service domain authentication
        - Business Units and governance
        • 1. Roles and Enhanced CMS Workspaces
          • 2. Business Unit requirements
            • 3. Content and user governance
              - Marketing Cloud Next environment setup
              • 1. Marketing Data Kit installation
                • 2. Data 360 provisioning
                  • 3. Permission sets
                    • 4. Core Org Edition requirements
                      Analytics & Performance Insights8%- Marketing data and insights
                      • 1. Marketing performance insights
                        • 2. Surfacing marketing data across Salesforce
                          - Reporting and analytics
                          • 1. Matching dashboards to reporting requirements
                            • 2. Pre-built dashboards
                              Consent13%- Consent management concepts
                              • 1. Consent in customer engagement
                                • 2. Consent and compliance requirements
                                  - Consent collection
                                  • 1. Consent banners on external pages
                                    • 2. Consent banners on marketing landing pages
                                      - Consent data model
                                      • 1. Consent preference records
                                        • 2. Platform consent objects
                                          - Consent record management
                                          • 1. Managing and updating consent records
                                            • 2. Creating consent records
                                              Agentforce & AI Innovation11%- Marketing agents
                                              • 1. Content generation
                                                • 2. Audience segmentation
                                                  • 3. Automated campaign creation
                                                    - Predictive AI
                                                    • 1. Selecting appropriate predictive AI features
                                                      - Conversational messaging
                                                      • 1. Customer engagement
                                                        • 2. Ongoing interactions across messaging channels
                                                          • 3. Response handling
                                                            Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                            • 1. Audience segmentation and activation
                                                              • 2. Content personalization using CRM data
                                                                • 3. CRM objects and records
                                                                  • 4. Actionable Lists
                                                                    - Identity Resolution
                                                                    • 1. Unified customer profiles
                                                                      • 2. Identity Resolution configuration
                                                                        • 3. Linking multiple data sources
                                                                          - Data 360 data model
                                                                          • 1. Customer data activation
                                                                            • 2. Connecting and harmonizing customer data
                                                                              • 3. Data objects and Data Model Objects
                                                                                - Consumption and entitlements
                                                                                • 1. Marketing automation consumption
                                                                                  • 2. Platform usage optimization
                                                                                    • 3. Data 360 consumption-based entitlements
                                                                                      Campaign Design, Flow Orchestration & Content30%- Landing pages
                                                                                      • 1. Landing page configuration
                                                                                        • 2. Landing page components
                                                                                          - Activation templates
                                                                                          • 1. Activation template configuration
                                                                                            • 2. Contact point value selection
                                                                                              - Personalization
                                                                                              • 1. Merge fields
                                                                                                • 2. AMPscript
                                                                                                  • 3. Repeaters
                                                                                                    • 4. Handlebars
                                                                                                      • 5. Content variations
                                                                                                        - Flow orchestration
                                                                                                        • 1. Flow elements and logic
                                                                                                          • 2. Trigger conditions
                                                                                                            • 3. Flow types
                                                                                                              • 4. Automated business processes and messaging
                                                                                                                • 5. Flow configuration settings
                                                                                                                  - Personalized messaging data
                                                                                                                  • 1. Selecting appropriate data sources
                                                                                                                    • 2. Adding customer data to messaging content

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