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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Maintenance and Best Practices | - System Optimization
|
| Topic 2: Email Marketing | - Email Creation and Delivery
|
| Topic 3: Marketing Automation | - Engagement Programs
|
| Topic 4: Reporting and Analytics | - Performance Measurement
|
| Topic 5: Prospect Management | - Lead Lifecycle Management
|
| Topic 6: Account Engagement Administration | - Configuration and Setup
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
- B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
- C. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
- D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
Correct Answer: C 🗳️
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?
- A. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
- B. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
- C. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
- D. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
Correct Answer: D 🗳️
What access should sales and marketing users have to access embedded analytics dashboards?
- A. The "Analytics View Only Embedded App" permission set license
- B. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
- C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
- D. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
Correct Answer: A 🗳️
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
- B. Build dynamic list add criteria as Contact as blank add action as notify assigned user
- C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
- D. Build automation rules add criteria as Contact as blank add action as notify assigned user
Correct Answer: B 🗳️
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
- A. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
- B. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
- C. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
- D. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
Correct Answer: A 🗳️
