Free Salesforce Consultant Marketing-Cloud-Account-Engagement-Consultant Ultimate Study Guide (Updated 247 Questions)
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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
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NEW QUESTION # 35
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- C. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
- D. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
Answer: A
NEW QUESTION # 36
Which are Actions Available with Salesforce Connector (Choose three)
- A. Add to Salesforce campaign
- B. Delete a Salesforce task
- C. Assign prospect to queue
- D. Assign prospect via Salesforce active assignment rule
- E. Create a Salesforce event
Answer: A,C,D
NEW QUESTION # 37
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement
- A. A
- B. A+
- C. F
- D. F-
- E. D
Answer: D,E
NEW QUESTION # 38
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The %%content%% variable tag in the layout template code was missing.
- B. The same layout template on both the form and the landing page was not used.
- C. The form HTML embed code in the layout template code was not used.
- D. The landing page on a browser with the cookies cleared was not tested.
Answer: A
NEW QUESTION # 39
Which is true about Visitor Filters?
- A. You can the filter by IP
- B. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- C. You can filter by a hostname wildcard
- D. You can ' t filter your own company IP
- E. You can filter by a hostname
Answer: A,B,C,E
NEW QUESTION # 40
Which one is Marketing Cloud Account Engagement Video Connector
- A. YouTube
- B. Dailymotion
- C. Wistia
- D. Vimeo
Answer: C
NEW QUESTION # 41
Which are true about Marketing Cloud Account Engagement Recycle Bin
- A. Items in the recycle bin don't count toward usage limits
- B. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
- C. Tags are deleted permanently and don't appear in the recycle bin
- D. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
- E. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
- F. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
- G. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
Answer: A,B,C,E,F
NEW QUESTION # 42
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
- A. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign - B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
- C. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
- D. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
Answer: A,B
NEW QUESTION # 43
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Dynamic list
- B. Segmentation rule
- C. Completion action
- D. Automation rule
Answer: A
NEW QUESTION # 44
LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?
- A. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
- B. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
- C. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
- D. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
Answer: C
NEW QUESTION # 45
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?
- A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
- B. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
- C. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
- D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 46
What is required when sending a Marketing Cloud Account Engagement email from an assigned user?
- A. The assigned user must be connected through user sync.
- B. There must also be a general or specific user as a sender.
- C. The email must also contain assigned user merge fields.
- D. All prospects on the recipient list must be assigned to a user.
Answer: B
NEW QUESTION # 47
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Create new content for the paid search ads that direct to the home page.
- B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
- C. Place additional navigation on the LenoxSoft home page.
- D. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
Answer: A
NEW QUESTION # 48
How many Social Posting Connectors is it possible to create
- A. You can ' t use any Social Posting connector
- B. You can create as many Social Posting connectors as you want
- C. Many but only one type
- D. One each type
Answer: B
NEW QUESTION # 49
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Test List
- B. Static List
- C. Static or Dynamic list
- D. Dynamic List
Answer: B
NEW QUESTION # 50
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Export the submission report & Import
- B. Run completion Action on form Request a demo with action assign to user
- C. Run an automation rule to assign based on the « Request demo » Submission & prospect status field
- D. Run completion Action on form Request a demo with action notify Admin
Answer: C
NEW QUESTION # 51
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- B. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
- C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- D. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
Answer: C
NEW QUESTION # 52
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
- C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
Answer: B
NEW QUESTION # 53
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?
- A. Send the prospects an email to see if their email addresses are valid.
- B. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
- C. Ensure the Do Not Email field on the prospects is selected.
- D. Add the prospects to a "Bounced Prospects" list for suppression.
Answer: C
NEW QUESTION # 54
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