BBB is a manufacturer that has been criticized in the financial press because it does not have a policy for sustainability.
Which THREE of the following elements would be crucial to BBB successfully embedding sustainability into its activities? (Choose three.)

• A. BBB's Board should make a commitment to sustainability.
• B. BBB should spend at least 0.1% of its Net Profit on sustainability projects.
• C. BBB should investigate the costs and benefits of establishing a sustainability department.
• D. BBB should give all its staff training in sustainability.
• E. BBB should include sustainability targets in performance appraisal.
• F. BBB should employ a new public relations consultancy.

You have been given responsibility, as a newly qualified management accountant, for delivering an ambitious project to centralize and computerize the accounts function within a medium-sized, geographically dispersed business. The timetable also requires the project to be delivered within a very short timescale with limited resources. You have built a team to deal with these proposed changes.
With regard to effective teams and change, which THREE of the following statements are correct? (Choose three.)

• A. Teams that cross departmental boundaries can develop new performance criteria.
• B. Teams enhance learning and address change directly through creating recommendations and new ideas.
• C. Teams that cross departmental boundaries can destroy shared values.
• D. Teams play minor roles in institutional change.
• E. Individuals must become more than they were when working alone and must develop new commitments and behaviors.
• F. Teams should continue after their purpose has been served.

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

• A. Market penetration using existing products in new markets.
• B. Market development using existing products in new markets.
• C. Market penetration using existing products within existing markets.
• D. Market penetration using new products within existing markets.
• E. Product development using new products in new markets.
• F. Diversification using new products in new markets.

A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)

• A. CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
• B. The company must be prepared to take customers' needs into account and be able to meet these needs.
• C. The CRM process needs to include increasing the range of products that will be offered to customers.
• D. CRM utilizes marketing resources to retain, rather than simply attract new customers.
• E. In mature markets, existing customers provide the most likely source of future earnings.

Which of the following statements is NOT a role for Management Accountants involved in the strategy development process?

• A. Assist the Board in determining risk appetite.
• B. Integration of financial and non-financial information.
• C. Consider and raise awareness of the ethical impact of proposed strategic decisions.
• D. Writing the Annual Report.