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Facebook Certified Community Manager Sample Questions:

1. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Delete the comments and ban the community member from the Page
B) Call the local authorities immediately to report the threat
C) Raise the issue to the most relevant point of contact internally
D) Open a conversation with the community member and discuss their concerns

2. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Monitor elderly-only audiences on social media for outdoor recreational conversations
B) Run ads across digital platforms that ask for feedback on the park idea
C) Create a poll for the community to assess interest in the park and report findings to the nonprofit
D) Put a sign in the green space asking for the fitness park to be built and share it on social media

3. A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?

A) Research and change the content types to align with the demographics of all community members.
B) Increase engagement-type posts and use only new content to create engagement.
C) Ask members which types of tools and content they want more of.
D) Repurpose content by reviewing and recycling previous posts.

4. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Prioritize the content from the department that is the most polished and ready to post
B) Research competitors and replicate popular creative tactics that perform well for them
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Review previous post results and reuse the content that performed best

5. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

A) Schedule event speakers to host Q&As in the community leading up to the event
B) Reach out privately to community members who might be interested in attending
C) Provide discount codes to community members who buy early bird tickets
D) Post a link to the event website with a daily reminder to purchase

Solutions: