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NEW QUESTION # 13
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
- A. Invite other members to clarify that the question has been answered.
- B. Reach out privately to the member to ask if responses from the team are unclear.
- C. Remove the comment with the appropriate rule and explain possible disciplinary actions.
- D. Block the member from the group to avoid the subject.
Answer: C
NEW QUESTION # 14
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
- A. Compile insights that include dates, demographics of members across the community and growth numbers
- B. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
- C. Show a graph that includes online and offline community membership growth numbers for the past 5 years
- D. Compile a set of community recommendations and testimonials with individual demographic information
Answer: A
NEW QUESTION # 15
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Research and change the content types to align with the demographics of all community members.
- B. Repurpose content by reviewing and recycling previous posts.
- C. Increase engagement-type posts and use only new content to create engagement.
- D. Ask members which types of tools and content they want more of.
Answer: A
NEW QUESTION # 16
A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
- A. The poll
- B. The livestream
- C. The image
- D. The video
Answer: C
NEW QUESTION # 17
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Host live video Q&A sessions in the group where the influencers host the session
- C. Share exclusive access to the influencers Page and content for members
- D. Host a Q&A on Instagram Stories where members can submit questions to influencers
Answer: B
NEW QUESTION # 18
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
- A. Activate a news alert for additional articles
- B. Review comments on the company's press release post
- C. Create and track relevant keywords on social media channels
- D. Create a post specifically to gather feedback from the community
Answer: C
NEW QUESTION # 19
An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)
- A. Measure the audience of Austrian followers on existing platforms
- B. Run targeted ads to lookalike audiences in Austria
- C. Ask community members to send profiles in Austria to follow
- D. Adapt the local dialect and reuse highly successful content
Answer: A,B
NEW QUESTION # 20
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
- A. Run targeted ads across all the platforms that the brand uses.
- B. Start new social media accounts to target the new demographic.
- C. Ask community members to create a post and tag several friends.
- D. Comment on competitor posts so that their community learns about the new line.
- E. Invite fashion influencers to promote the new line during a live launch.
Answer: A,E
NEW QUESTION # 21
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
- A. Invite all of their friends into the community
- B. Determine the community mission
- C. Create the community and define plans once it's established
- D. Set the community objectives
- E. Discuss shared values and how they want the community to feel
Answer: B,D,E
NEW QUESTION # 22
A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
- A. Members who invited friends
- B. Number of comments
- C. Posts created by administrators
- D. New members over time
Answer: B,D
NEW QUESTION # 23
A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)
- A. Remove and block members who violated the guidelines.
- B. Delete the post immediately and message involved members.
- C. Remove comments from unreliable sources on the post.
- D. Post a link to the group rules that are relevant to this topic.
Answer: C,D
NEW QUESTION # 24
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?
- A. Increase influencer content across all platforms
- B. Increase video content across all platforms
- C. Increase paid spend targeting young audiences on all platforms
- D. Increase community moderation on all platforms
Answer: A
NEW QUESTION # 25
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much engagement each platform gets
- B. How many current clients found the trainer on each platform
- C. How much time the trainer spends on each platform
- D. How much the trainer enjoys using each platform
Answer: B
NEW QUESTION # 26
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- B. Highlight top commenters in a special weekly post.
- C. Comment on every post that members make in the group.
- D. Create a group rule that requires daily engagement to remain in the group.
- E. Look at engagement insights to compare the daily number of posts.
Answer: A,E
NEW QUESTION # 27
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- B. Make the team's Facebook Page an admin of the group
- C. Enter a list of potentially offending keywords into the moderation tool
- D. Create a joint moderation account with the name of the group
Answer: B
NEW QUESTION # 28
A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?
- A. Partner with a national newspaper and publish an article about the community
- B. Encourage the moderation team to comment more on the content
- C. Launch a referral program for current members to invite their neighbors to join the community
- D. Place targeted ads for potential members using fitness and wellness interest targeting
Answer: C
NEW QUESTION # 29
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?
- A. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
- B. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
- C. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
- D. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
Answer: C
NEW QUESTION # 30
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The exam is developed by Facebook and covers various aspects of community management, such as community strategy, content creation and curation, engagement techniques, and measurement and analysis. It is a rigorous exam that requires candidates to have a deep understanding of Facebook's policies and guidelines, as well as a strong grasp of community management best practices.
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