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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Describe inventory management and availability - Configure audience segments and targeting criteria |
| Topic 2: Order Management and Fulfillment | 18% | - Describe the order decomposition process - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking |
| Topic 3: Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships |
| Topic 4: Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Configure inventory and ad placement products - Manage proposal approval workflows - Configure media plans and rate cards |
| Topic 5: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe order management capabilities - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules |
Salesforce Media Cloud Consultant Sample Questions:
Apublishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?
- A. named credential
- B. aut.Provider
- C. custom metadata
- D. connected app
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Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
- A. product relationship
- B. product
- C. customer interaction
- D. decomposition relationship
- E. product attributes
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A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?
- A. adserver,ad server account, and ad server advertiser
- B. adserver,ad server application, and ad server advertiser
- C. ad server, ad server account, and ad server user
- D. ad server, ad server application, and ad server user
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A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
- A. raise a support ticket to enable the required permissions
- B. Ensure that the consultant has the required permission sets and licenses
- C. go to setup and click on validaate in the latest release
- D. complete the post install tasks for salesforce insustries communications, media, and energy
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What are two roles of marketing cloud intelligence in media cloud?
- A. acts as a data lake for customer data insight
- B. acts as a customer data platform
- C. campaign performance using media cloud and ad server data
- D. compaign reporting using media cloud and ad server data
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