Salesforce MC-201 dumps - in .pdf

MC-201 pdf
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 28, 2026
  • Q & A: 306 Questions and Answers
  • PDF Price: $59.99
  • Free Demo

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  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 28, 2026
  • Q & A: 306 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
  • Value Pack Total: $119.98  $79.99
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Salesforce MC-201 dumps - Testing Engine

MC-201 Testing Engine
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Aug 28, 2026
  • Q & A: 306 Questions and Answers
  • Software Price: $59.99
  • Testing Engine

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
- Distinguish between the metrics collected in Account Engagement email reporting
Administration11%- Explain the relationship between Account Engagement and Salesforce
- Describe the capabilities of the Account Engagement Recycle Bin
- Illustrate how to create, edit, and map fields
Visitors and Prospects8%- Describe the relationship between visitors and prospects
- Apply the appropriate plan of action using Prospect Audits given a scenario
Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Lead Management24%- Identify the capabilities and use cases of custom redirects
- Define the capabilities of page actions
- Explain what a Grade measures and how grading is managed
- Define the capabilities of a segmentation rule
- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Define the capabilities of a completion action
- Explain the components and use cases of an automation rule
- Explain what a Score measures and how scoring is managed

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

A) Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
B) Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C) Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D) Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.


2. LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?

A) Form Report
B) Conversions Report
C) Form Handler Report
D) Landing Page report


3. What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

A) The prospect will be sent one copy of the email, but will be suppressed for the next email send.
B) The prospect will be sent two copies future email sends will not be impacted.
C) The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.
D) The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.


4. You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

A) True
B) False


5. A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

A) The marketer archives the prospect, but cannot permanently delete their data.
B) The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
C) The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.
D) The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: D
Question # 4
Answer: A
Question # 5
Answer: D

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