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Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant dumps will include the following topics:
1. Discovery: 15%
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
2. Conceptual Design: 12%
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Articulate how data construct will drive one-to-one messaging and content.
- Given a customer scenario, determine the factors to consider when scaling the solution.
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
3. Marketing Cloud Connect: 6%
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
4. Account Configuration: 10%
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
5. Reporting: 5%
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Compare and contrast standard reports, data views, and tracking extracts.
- Explain how the information in data views and tracking extracts are accessed.
6. Data Design: 12%
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Understand available data types, retention, and template options when building a data extension.
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
- Understand the implications of a system being database of record.
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
7. Automation: 8%
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions.
8. Email Build: 7%
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
- Understand the required steps to build, test, and deploy an email based on customer requirements.
9. Contact Builder: 15%
- Explain the role and capabilities within Contact Builder.
- Understand how cardinality impacts data modeling.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
10. Journey Builder: 10%
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Explain the requirements for and the methods by which a contact can enter a Journey.
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
NEW QUESTION 26
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many Relationship
- B. Many-to-One Relationship
- C. One-to-Many Relationship
- D. One-to-One Relationship
Answer: C
NEW QUESTION 27
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy? (Choose two.)
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will "Version" values/meanings change, precluding reusable AMPscript?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will a lookup table be needed for a dynamic From Name?
Answer: B,D
NEW QUESTION 28
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Profile Center
- B. Send Logging
- C. Publication Lists
- D. Subscriber Keys
Answer: C
NEW QUESTION 29
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Date-Based Event
- B. Predictive Intelligence Event
- C. Sales/Service Cloud Event
- D. Mobile Response Event
- E. CloudPages Form Submit Event
Answer: A,C,E
NEW QUESTION 30
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified three separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? (Choose three.)
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. Should customers exit the journey when the goal is met?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. How are subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 31
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: A
NEW QUESTION 32
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Event Notification Service
- C. Data Retrieves on the Send Object
- D. Data View Export with every send
Answer: B
NEW QUESTION 33
NTO has to import a file that will be different every time.
What method should be used?
- A. Update
- B. Add Only
- C. Overwrite
- D. Add and Update
Answer: C
NEW QUESTION 34
Which two statements about a database of record are correct? Choose 2 answers
- A. It is any database containing subscriber data.
- B. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
- C. It is a system in which a subscriber's statusis maintained.
- D. It is acentralized storage repository of data about objects or people.
Answer: C,D
NEW QUESTION 35
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.
- A. Support non-English responses with Reply Mail Management.
- B. Localized physical mailing address displayed in the default email footer
- C. Localized language and display options based on location and culture.
- D. Tracking information for campaigns sent by each office.
Answer: C,D
NEW QUESTION 36
How do you add a contact in contact builder? (Choose two.)
- A. Import to MyLists.
- B. Add manually to All Subscribers.
- C. Import to All Subscribers List.
- D. Import to DE.
Answer: A,D
NEW QUESTION 37
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Use Data Designer to link student and alumni data to the contact record.
- C. Create list attributes to store student data from the Sales Cloud.
- D. Create an Import Activity to import alumni data into Salesforce Report.
Answer: A,B
NEW QUESTION 38
Which three statements about Send Log Data is correct?
- A. Accessed using query
- B. Can be stored for periods of time
- C. Uses Measures, filters and programs
- D. Added to a standard view
- E. Can be viewed in standard report
Answer: A,B,C
NEW QUESTION 39
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 40
A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations.
What recommendation would best provide a scalable solution for the start-up?
- A. A triggered automation to send transactional messages.
- B. An automated program to send daily transactional messages.
- C. A manual email send for each transactional message.
- D. Triggered email sends to deliver transactional messages.
Answer: D
Explanation:
Triggered Automation is for file drop when exact time is not known. Triggered email send is for transactional message like order confirmation.
NEW QUESTION 41
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Email frequency too high.
- B. Deliverability issues on account.
- C. Preference center is too strict.
- D. High Watermark if journey builder.
Answer: D
NEW QUESTION 42
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
NEW QUESTION 43
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- B. Multi-Org Connector does not support the OOTB Preference Center
- C. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- D. The OOTB Preference Center does not support Person Account
Answer: A,D
NEW QUESTION 44
A retail company's database of record resides at a third party company that also keeps track of purchase history.
- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? (Choose three.)
- A. How will Marketing Cloud and the database sync up?
- B. Will new users have an "Email ID"?
- C. What will be used as Subscriber Key?
- D. Will the company need a custom preference center?
- E. What publication lists will be used?
Answer: A,D,E
Explanation:
No Need to worry about Subscriber key and Email ID.
NEW QUESTION 45
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Use a landing page to record the click and trigger an email.
- B. Leverage the Engagement Split and the Update Contact Activity.
- C. Leverage the Decision Split and create a Custom Activity.
- D. Use a landing page to record the click in the data extension.
Answer: A
NEW QUESTION 46
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign.
Email #1 will be sent one month prior to the member's renewal date.
Email #2 will be sent one week prior to the member's renewal date.
Email #3 will be sent on the member's renewal date.
A master audience is updated in real time via the API.
Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Filter Activities > three Send Activities to the filtered audiences.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Send Activities to the master data extension.
Answer: B
NEW QUESTION 47
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