Marketing-Cloud-Consultant Training & Certification Get Latest Salesforce Marketing Cloud Consultant Updated on Sep 23, 2021
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NEW QUESTION 116
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily.
* The customer requires that the import completes prior to 4 a.m.
* On average, the file will contain about two million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file into a list, using the 'update only' method.
- B. Import the file into a data extension, using the 'add and update' method.
- C. Import the file into a data extension, using the 'overwrite' method.
- D. Import the file into a list, using the 'add and update' method.
Answer: B
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION 117
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio - D. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
Answer: B
NEW QUESTION 118
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions support Customer ID to be used as Subscriber Key.
- C. Data extensions allow for add/update Import activity.
- D. Data extensions can store HTML code as an attribute.
Answer: A
NEW QUESTION 119
What are data extension data retention policies?
- A. Settings to define when a data extension or the data within the data extension is deleted.
- B. Settings to control when a data extension creates a back-up of the data it contains.
- C. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: A
NEW QUESTION 120
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign.
Email #1 will be sent one month prior to the member's renewal date.
Email #2 will be sent one week prior to the member's renewal date.
Email #3 will be sent on the member's renewal date.
A master audience is updated in real time via the API.
Which steps should be included in the customer's automation?
- A. Three Filter Activities > three Send Activities to the filtered audiences.
- B. Import File Activity > three Send Activities to the master data extension.
- C. Three Send Activities to the master data extension.
- D. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
Answer: A
NEW QUESTION 121
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email as one image, with all text saved in the brand font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 122
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A. Re-entry anytime
- B. No re-entry
- C. Re-entry only after existing
- D. Re-entry after time
Answer: C
NEW QUESTION 123
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me".
- A. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
- B. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
- C. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
- D. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
Answer: C
NEW QUESTION 124
Which two statements are correct about Send Logging? Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
NEW QUESTION 125
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Channel Managers the role of Marketing Cloud Analyst.
- B. Assign Administration User permissions to the Channel Manager role.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to each business unit.
Answer: B,D
NEW QUESTION 126
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible.
Their web server should receive a notification when the email is sent.
Which solution should they use?
- A. Transactional Messaging API
- B. Triggered Send Definition
- C. Multi-Step journey with an API Event entry source
- D. Single Send journey with an API Event entry source
Answer: B
NEW QUESTION 127
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- B. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- D. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- E. Each attribute group can contain multiple lists, and each list can include multiple attributes.
Answer: B,D
NEW QUESTION 128
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)
- A. Channel preference of customers
- B. Last purchase date
- C. Number of items per order
- D. Products purchased from a competitor
Answer: A,B
NEW QUESTION 129
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS
- B. Engagement metrics will be passed into Marketing Cloud.
- C. Unsubscribes should be synchronized between senders.
- D. They will need to integrate with the Marketing Cloud SOAP API.
Answer: D
NEW QUESTION 130
A company is hosting a series of events and wants its customers who register to enter into a journey.
Which two methods are viable configurations for entry? Choose 2 answers
- A. A Smart Capture form hosted in CloudPages that populates the entry source.
- B. A form hosted on the company website that fires the entry event via REST API.
- C. A Smart Capture form hosted in CloudPages that updates a Profile attribute.
- D. A form hosted on the company website that fires the entry event via SOAP API.
Answer: A,D
NEW QUESTION 131
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Subscriber Keys
- B. Profile Center
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 132
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional Sender Authentication Package
- C. An additional IP address
- D. Register the new domain in Setup > From Address Management
Answer: C
NEW QUESTION 133
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- B. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
- C. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- D. RMM accounts are unable to support this behaviors.
Answer: D
NEW QUESTION 134
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
- A. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: B,D
NEW QUESTION 135
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain andmail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will bewrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- B. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- C. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
- D. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
Answer: B
NEW QUESTION 136
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)
- A. A field of Locale type containing the country code
- B. A field of Phone type containing the mobile number
- C. A field of Text type containing the country code plus mobile number
- D. A field of Locale type containing the locale code
Answer: B,D
NEW QUESTION 137
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. A Transactional Journey with the Not Sent Notification activity included
- B. A Datorama instance to ingest their data
- C. An external system to receive and confirm callback and subscriptions
- D. An Interaction Studio instance to ingest their data
Answer: C
NEW QUESTION 138
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