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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Lead Management and Scoring | - Lead scoring and qualification - Lead lifecycle management |
| Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
- A. task
- B. post
- C. Scheduler activity
- D. social media activity
Correct Answer: A 🗳️
You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
- A. Subscription Center plug-in
- B. Forward to a Friend plug-in
- C. landing page link
- D. view as Web Page plug-in
Correct Answer: B 🗳️
You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
- A. Change the file type.
- B. Change the file status.
- C. Restrict file download.
- D. Lock the file.
Correct Answer: A 🗳️
How can you prevent users from downloading the files that are stored in a library?
- A. Turn off download permissions for each file in the library for all users.
- B. Turn on the Restrict download option when creating the library.
- C. Turn off download permissions for the library for all users.
- D. Turn on the Restrict download option for each file in the library.
Correct Answer: A 🗳️
You create a budget workbook in Microsoft Dynamics Marketing.
Microsoft Dynamics Marketing displays other budget workbooks to your coworker but does not display the new workbook.
You need to ensure that your coworker can open the new budget workbook but not modify the workbook content.
What should you do?
- A. Grant View permissions for each budget worksheet in the budget workbook to your coworker.
- B. Grant View permissions for the budget workbook to your coworker.
- C. Share the budget workbook with your coworker.
- D. Add your coworker to the budget workbook contacts.
Correct Answer: A 🗳️
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