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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Operations | - Email Studio setup and configuration
|
| Topic 2: Automation and Journeys | - Automation Studio
|
| Topic 3: Compliance and Security | - Privacy and regulatory compliance
|
| Topic 4: Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Topic 5: Subscriber and Data Management | - Contact Builder and data architecture
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.
Which two settings could solve this issue?
Choose 2 answers
A) Change Format to xml
B) Change Character Encoding to UTF-8
C) Select Unicode Output
D) Change Column Delimiter to
2. Where would a Marketing Cloud admin view all verified email addresses?
A) Reply Mail Management
B) From Address Management
C) Sender Profiles
D) Identity Verification Log
3. A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
A) Automation Studio: Create a Report Activity to run every seven days.
B) Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
C) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
D) Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
4. Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
A) Remove Marketing Cloud Viewer
B) Add Marketing Cloud Security Administrator
C) Remove Marketing Cloud Channel manager
D) Add Distributed Sending user
5. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
A) Configuring Journey Builder
B) Setting up the Data Structure
C) Managing the Enhanced SFTP
D) Enabling Mobile Connect
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A,D |
