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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to assign prospects via automation instead of manually
B) The ability to assign prospects based on specific criteria being met
C) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
D) The ability to use existing complex Salesforce lead routing processes

2. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Growth
B) Marketing Cloud Account Engagement Advanced
C) Marketing Cloud Account Engagement Ultimate
D) Marketing Cloud Account Engagement Plus
E) Marketing Cloud Account Engagement Standard
F) Marketing Cloud Account Engagement Professional

3. It is possible for prospect to have less than 0 score

A) True
B) False

4. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
B) Import and merge existing records from all systems to Salesforce
C) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
D) Import and merge existing records from all systems to Marketing Cloud Account Engagement

5. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A) Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
B) Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
C) Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
D) Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Solutions: