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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What access should sales and marketing users have to access embedded analytics dashboards?

A) The "Analytics View Only Embedded App" permission set license
B) Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
C) Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
D) Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

2. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A) Set the intern up in the Default 'Marketing Intern' User Role
B) Set the intern up in the Default 'Marketing' User Role
C) Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
D) Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected

3. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft's database growing by 500,000 prospects
B) LenoxSoft creating 20 new Engagement Programs
C) LenoxSoft sending a quarterly emails to 100,000 prospects
D) LenoxSoft sending more than 100,000 emails a month

4. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A) Create all contacts as campaign members in one campaign.
B) Develop dynamic content based on lead fields.
C) Identify attributes of the key accounts they want to target.
D) Convert all existing leads into contacts to tie to accounts.

5. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A) Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
B) Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
C) Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
D) Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce

Solutions: